Privacy Policy

1. Scope of this policy

This policy explains how Sprinturf, LLC (referred to as "Sprinturf," "we," or "us") handles personal information collected through sprinturf.com, our request-a-quote and spec-sheet forms, our project inquiries, our cooperative purchasing intake, and email or phone contact with our regional sales representatives.

Sprinturf is a wholly owned subsidiary of PlayCore, Inc. Some processing described below is performed by PlayCore corporate systems on a need-to-know basis. Where that is the case, we say so.

This policy does not cover information PlayCore collects through its own properties, partner brands, or unrelated channels. For PlayCore's privacy policy, visit playcore.com.

2. What we collect

Information you give us directly

When you fill out a form on sprinturf.com or call us, we collect the information you provide. That typically includes:

• Name, work email, and phone number.
• Organization or firm name, role or title, and project ZIP code.
• Project details such as sport, surface type, install timeline, budget range, and the cooperative contract on file (if any).
• Free-text notes you choose to send us about site conditions, donor or board context, or anything else relevant to the project.
• Cooperative purchasing details such as member ID and entity name, when you submit a co-op pricing request.

Information collected automatically

When you visit sprinturf.com, we and our service providers automatically collect technical information about your visit, including:

• IP address and approximate geographic location derived from it.
• Device type, operating system, browser, and screen size.
• Pages viewed, the page that referred you, and the time spent on each page.
• Search terms used inside our site search and filters applied to the project library.
• Whether you arrived from an email, a paid ad, or an organic search.

Information from third parties

We may receive contact information from PlayCore corporate sales lists, from cooperative-purchasing co-op program partners (Sourcewell, OMNIA Partners, BuyBoard, TIPS-USA), from architectural and athletic-director industry events we sponsor or attend, and from publicly available business directories. We do not buy email lists from data brokers.

3. How we use it

We use personal information to:

• Respond to your inquiry. Route your project to the regional Sprinturf account executive who covers your state and sport.
• Send you what you asked for. Spec sheets, CSI three-part specs, capability statements, line-item pricing, board memos, and cooperative contract references.
• Schedule and conduct site visits. Coordinate Gmax testing, field measurements, and replacement quotes.
• Send marketing communication. Periodic emails about new product systems, regional case studies, or LEAP grant openings, but only if you opted in.
• Improve the site. Internal analytics about which pages, products, and case studies architects, ADs, and procurement officers find useful, so we can publish more of what works and retire what does not.
• Honor warranties and service obligations. Maintain records on installed fields so we can respond to warranty claims and field-performance audits.
• Comply with legal obligations. Tax records, contract records, public-procurement record-keeping requirements that apply to cooperative purchasing.

4. Who we share it with

We share personal information only when there is a real reason to. The recipients fall into a small number of categories:

PlayCore, our parent company

Sprinturf is a wholly owned PlayCore subsidiary as of October 2023. PlayCore corporate systems handle finance, contracts, and parts of marketing operations on our behalf. PlayCore corporate sales operations may receive Sprinturf inquiry data on a need-to-know basis when a project crosses into another PlayCore brand (for example, a parks project that includes a playground component handled by GameTime). PlayCore is contractually bound to handle this data in accordance with this policy and PlayCore's own privacy program.

Service providers (processors)

We use third-party processors to operate the website and respond to inquiries. Where required, they are bound by data processing agreements that limit them to processing data on our instructions. Current processors include:

• Salesforce. Customer relationship management. Stores inquiry, quote, and project records.
• HubSpot. Marketing automation and email send for campaigns you opted into.
• Google Analytics 4. Aggregate site analytics, configured to anonymize IP addresses.
• Google Tag Manager. Tag and pixel orchestration.
• Meta Pixel. Conversion measurement on Meta-platform ads, when consent has been given.
• Google reCAPTCHA. Form-spam mitigation.
• Cloud hosting and email infrastructure providers that store and route the data above.

Cooperative purchasing program partners

If you submit a co-op pricing request that references a cooperative contract (Sourcewell, OMNIA Partners, BuyBoard, TIPS-USA), we may share your contact and entity information with that cooperative for the limited purpose of administering reporting requirements that flow from your contract.

Legal recipients

We may disclose personal information in response to a valid legal process, to protect our rights or the rights of others, or in connection with a corporate transaction such as a merger, acquisition, or divestiture. If a corporate transaction occurs, we will give notice on this page before personal information becomes subject to a different privacy policy.

5. Cookies and tracking

Sprinturf.com uses cookies and similar technologies. We group them into four categories and run a Google Consent Mode v2 banner the first time you visit so you can accept or decline non-essential categories.

• Strictly necessary. Cookies required to load the site, keep your form data while you fill it out, and remember your consent choice. Always on.
• Analytics. Google Analytics 4. Helps us understand which pages and case studies are read. Off by default until you accept.
• Marketing. Meta Pixel. Used for ad-conversion measurement when running campaigns. Off by default until you accept.
• Anti-spam. Google reCAPTCHA. Helps us keep submissions clean. Loaded only when a form renders.

You can change your cookie choices at any time by clearing your cookies or using your browser's privacy controls. If your browser sends a Global Privacy Control (Sec-GPC) signal, we honor it as an opt-out of analytics and marketing categories automatically.

6. How long we keep it

We retain personal information only as long as we have a real reason to. Specifically:

• Sales inquiries that did not become projects: 60 days from last contact, then deleted from active systems and held in backups no longer than 90 additional days.
• Quote and proposal records: 24 months from the proposal date.
• Closed projects (installed fields): 6 years from substantial completion, for warranty, tax, and contract record-keeping reasons.
• Warranty and field-performance records: Indefinitely, in a project file linked to the field. We need this to honor warranties.
• Marketing email subscriber lists: Until you unsubscribe, or 24 months of inactivity, whichever comes first.
• Website analytics: 14 months in Google Analytics 4. Aggregate non-personal reports may be kept longer.

7. Your rights

Regardless of where you live, you can ask us to:

• Access the personal information we hold about you.
• Correct information that is wrong or out of date.
• Delete personal information we no longer have a legal reason to keep.
• Stop sending you marketing email. Use the unsubscribe link in any campaign or email privacy@sprinturf.com.
• Stop using non-essential cookies. Use the cookie banner controls on first visit, or send a Global Privacy Control signal from your browser.

To exercise any of these rights, email privacy@sprinturf.com or write to us at the address at the bottom of this page. We respond within 30 days. We may need to verify your identity before we can act on a request that asks for access or deletion.

8. GDPR (EU and UK visitors)

If you visit Sprinturf.com from the European Union, the European Economic Area, the United Kingdom, or Switzerland, additional rights apply under the General Data Protection Regulation and the UK GDPR.

Our legal basis for processing your data is the one of these that fits the situation:

• Legitimate interest. Routing a quote inquiry, responding to a spec request, defending warranty claims.
• Consent. Marketing email, non-essential cookies. You can withdraw consent at any time.
• Contract. Performing a contract you are a party to, such as administering a project we have agreed to build.
• Legal obligation. Tax, contract, public-procurement record-keeping.

You also have the right to object to processing based on legitimate interest, the right to data portability, and the right to lodge a complaint with your local data protection authority. We do not currently transfer EU personal data outside the United States. If that changes, we will rely on Standard Contractual Clauses or another lawful transfer mechanism and update this policy.

9. CCPA and CPRA (California residents)

If you are a California resident, the California Consumer Privacy Act (as amended by the California Privacy Rights Act) gives you the right to:

• Know the categories of personal information we collect, the sources, and the categories of recipients.
• Receive a copy of the specific personal information we hold about you.
• Request that we correct inaccurate information.
• Request that we delete personal information.
• Opt out of any "sale" or "sharing" of your personal information for cross-context behavioral advertising.
• Limit the use of sensitive personal information. We do not collect or process sensitive personal information as defined by the CPRA.
• Not be discriminated against for exercising these rights.

To opt out of sharing for cross-context behavioral advertising, visit our Do Not Sell or Share My Personal Information page. We honor Global Privacy Control signals as an opt-out automatically.

In the previous 12 months we have not sold personal information for money. We have shared limited identifiers (cookie IDs, IP address, device data) with advertising partners (Meta, Google) for measurement and retargeting purposes when consent has been given. Categories of personal information disclosed for a business purpose: identifiers, commercial information (project context), internet activity, geolocation derived from ZIP and IP. Categories of recipients: service providers listed in section 4.

10. Children

Sprinturf.com is a business-to-business website. It is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has submitted information through one of our forms, contact us at privacy@sprinturf.com and we will delete it.

11. Security

We protect personal information using administrative, technical, and physical safeguards appropriate to the risk. That includes encryption of data in transit, access controls on customer-relationship-management systems, and contractual obligations on our service providers. No system is perfectly secure. If we become aware of a breach affecting your personal information, we will notify you and the appropriate regulators within the timeframes required by law.

12. Updates to this policy

We may update this policy when our practices, our service providers, or applicable law change. If we make material changes, we will update the effective date at the top of this page and, where appropriate, notify you by email or by a prominent notice on the site. The current version is always the one posted at this URL.

13. How to contact us

If you have a privacy question, want to exercise a right, or want to file a complaint, contact our privacy team:

Email: privacy@sprinturf.com
Phone: 877-686-8873
Mail: Sprinturf, LLC
Attn: Privacy
146 Fairchild St, Suite 150
Daniel Island, SC 29492